I first found a home with FÖDA Studio in Austin, Texas. Under the guidance of creative director and mentor, Jett Butler, I had the opportunity to practice thoughtful, inspired design on a daily basis. Together we provided research and strategy, brand concept development, and production oversight – all of which culminated in many awards, publications, an impressive body of work, and some dumb inside jokes.

In 2012, I signed on as the creative director of a global artificial intelligence company, tasked with redesigning and managing the company’s brand and identity system. The transition from designing identities for others, to creating and utilizing one firsthand in-house, offered a new perspective and a unique set of challenges.

In 2017, I transitioned to operating my family business — my mother’s brainchild, Mari’s List. After 30 years in orthodontic sales, she created a membership-based study club and buying group exclusively for orthodontists.